We’ve recently talked about why it’s important to speak your ideal client’s language and how to even find out who that person is. But what does speaking their language benefit in your business if it’s not converting them into a client at some point?
Not everyone who hears about your business will turn into a client. That’s a fact. But if you’re speaking to the right people, in the right way, it should only benefit your business with more opportunities to work with the right people and less to work with the wrong ones.
We want to get to know our audience enough to create a situation where they feel as if they know you.
Speaking directly to them (thinking of that one ideal client) will make them like you and trust you more. This will ultimately make them that much more likely to join your groups, email lists, and become a client in the future.
It’s funny you might think that the more formal or professional you sound online the better. Wrong! People want to do business with Other People. It seems counterintuitive that you’d be seen as more of an expert by speaking in their terms but it really helps build that trust with them.
It might be tempting to use polished and professional language, but you want to connect to your audience in a way that will show them that you know who they are, what they need, and that you can help solve their problems.
If they don’t trust you as the expert they won’t buy from you. Period.
People want someone to help guide them to a solution for their problem. If not they would be doing it themselves.
The more you know about your audience the easier it is to develop products and services that resonate with them. Learning their language helps you to assess their situation (their REAL wants) and match your products and services with their pain points.
After you learn how they speak about their problems, the offers you’ll create will be a lot clearer to them. Clarity wins everytime!
When your audience is searching for solutions and answers to their questions/problems they’re going to type their own words straight into Google. They’re not likely going to use an industry term or jargon. Understanding how they speak is going to help you improve SEO, both on and off the page.
Don’t forget to use their language even in things like photo alt tags and Pinterest image descriptions. Use it everywhere that you can. Remember Google crawls WORDS so if you have a ton of pictures (like all designers do) you’ll need to tag those pictures well in order for Google to “read” them.
When you know your target market’s language and the type of words that actually mean something to them, your services and work with me pages are going to be a lot more effective.
Crafting words tailored specifically to them will be so much easier. When you write out your package descriptions talk about it like you were talking to them face to face.
You’ll be able to come up with just the right words to use to design a much more effective sales page that converts due to the language you’re using.
Knowing how they describe their problems will also help make all your blog posts resonate better. That’s because you’ll be able to speak directly to your audience in a way that they understand completely.
Take note of things they ask questions about in Facebook groups, at in person events, and even in your email inbox. Turn that into Blog content. Then use the words you know they’d search for in things like titles and headlines.
When you commit to using your ideal client’s language on your website, blog posts, and in person you’ll experience more success with conversions than you ever thought possible. Your tone and words really do matter!